绝对伏特加「绝对火山计划」限时基地

2026年08月28日-2026年09月06日

上海 西岸穹顶艺术中心北广场

项目预告

项目现场

绝对伏特加 ×TABASCO 辣椒仔联名新品国内首发户外企划，联动 SIP 上海鸡尾酒节落地，以 “世界滚烫，松弛由我” 为核心主张，是双品牌跨界风味新品面向都市年轻群体的沉浸式线下亮相项目。

项目空间以火山意象为核心视觉，场地中央竖立 13 米巨型火山光影装置，搭配熔岩视觉地面与巨型动态屏幕，模拟火山喷发的震撼视觉效果，划分热辣特调吧台、趣味互动区、品牌陈列打卡三大功能板块，通过大体量户外艺术装置、动态声光效果与银色防护服主题 NPC 共同烘托热烈沉浸的场景氛围。

展期内邀请顶尖调酒师创作辣椒风味专属鸡尾酒，设置火山蹦床、热辣射击等轻互动，白天呈现城市风味市集形态，夜晚升级为江边微醺派对，让访客在玩乐体验中感知联名新品的风味特质。项目跳出酒类传统静态品鉴模式，借由地标级巨型装置天然具备的社交传播属性，充分激发到场用户打卡产出 UGC 内容，传递大胆松弛的欢聚态度，打通新品线下感官品鉴、场景化种草与销售转化，构建跨界酒类新品上市阶段完整的营销链路。

As the domestic‑debut immersive outdoor campaign for Absolut × TABASCO co‑branded new product, the project collaborates with SIP Shanghai Cocktail Festival under the core proposition “World Burning Hot, Stay Relaxed”. It delivers offline exposure for cross‑border flavor liquor targeting young urban consumers.

Centered on volcanic imagery, the site features a 13‑meter‑tall giant volcano light‑and‑shadow installation in the middle, paired with lava‑themed ground and huge dynamic screens to reproduce spectacular volcanic‑eruption visuals. Divided into hot‑spicy cocktail bar, interactive zone and brand display area, the venue builds an immersive festive atmosphere with large‑scale outdoor art facilities, dynamic audio‑visual effects and silver‑cost theme NPCs. Top bartenders create exclusive chili‑flavored cocktails, alongside light recreations including volcano trampoline and hot‑shot shooting. It operates as a urban flavor market by day and evolves into riverside tipsy party by night for visitors to experience the new‑product flavor.

Breaking conventional static liquor‑tasting patterns, the landmark‑scale installation encourages visitor‑generated UGC on social platforms and conveys bold, laid‑back party spirit. It forms a full marketing chain covering offline tasting, scenario‑driven seeding and sales conversion for this cross‑border liquor launch.

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