保乐力加 SIP 鸡尾酒节

2026年08月28日-2026年03月30日

上海 西岸穹顶艺术中心北广场

项目预告

项目现场

保乐力加第二届 SIP 鸡尾酒节于 8 月 28‑30 日登陆上海西岸穹顶艺术中心北广场，是继首届之后迭代升级的国际鸡尾酒文化盛会，以 “SIP 鸡尾酒乐园” 为主题，场地规模扩容至首届九倍，并推出 “全城风味漫游” 城市联动企划，突破单一市集边界。

空间造型采用复古游乐园视觉体系，在开阔户外广场整合风味市集、品牌体验区、派对舞台，将游乐装置、调酒吧台、夜间灯光场景融为一体，兼顾行业专业交流与大众休闲欢聚的双重氛围。活动集结 40 余家海内外顶尖酒吧，阵容由亚洲五十佳拓展至世界五十佳，西班牙 Sips、法国 Bar Nouveau、广州庙前冰室等标杆主理人客座调酒，实现多国特调一站式品鉴。

项目既是鸡尾酒爱好者的打卡狂欢现场，也是全球调酒行业的交流平台，把调酒艺术融入城市夜经济。依托西岸潮流场地的传播属性，现场体验带动社交平台大量 UGC 产出，线下主会场联动城市多点位同步造势，打通行业专业交流、大众感官体验与城市话题传播，构建酒类文化盛会完整的营销传播链路。

Produced by Pernod Ricard, the 2nd SIP Cocktail Festival takes place from August 28 to 30 at the North Plaza of Shanghai West Bund Dome Art Center. As an upgraded international cocktail cultural gala following its debut edition, it adopts “SIP Cocktail Paradise” as core theme.

The venue expands to nine times the size of the first‑year event, together with the “City‑wide Flavor Roaming” city‑linking project that breaks the boundary of a single market‑style activity. Designed with retro amusement‑park visual language, the open‑air plaza integrates flavor market stalls, brand experience zones and party stages, combining amusement installations, cocktail bars and night‑time lighting to satisfy both professional industry exchange and public leisure gathering. More than 40 top‑tier bars from home and abroad are gathered, expanding its line‑up from Asia’s 50 Best Bars to World’s 50 Best Bars. Bartenders from benchmark venues including Sips (Spain), Bar Nouveau (France) and The Temple Bar Ice Room (Guangzhou) serve guest signature drinks.

It works both as a carnival for cocktail fans and a global bartender communication platform that integrates mixology art into urban night‑time economy. Leveraging West Bund’s trend‑setting location, on‑site experiences drive massive social‑media UGC. The main venue connects with multiple urban spots, completing a full marketing‑communication loop of professional exchange, public sensory experience and city‑scale topic diffusion.

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