凯旋 1664「南法松弛享法」上海限定活动

2026年08月22日-2026年08月31日

上海 环球港 星空广场

项目预告

项目现场

凯旋 1664「南法松弛享法」上海限定活动落地环球港六楼星空广场，8 月 22 日开启夏日南法海岸派对，是为 1664 ORANGE 南法血橙风味新品打造的沉浸式上市体验项目。项目空间汲取南法滨海度假灵感，以橙蓝治愈色调奠定整体氛围，场地搭建沙滩躺椅、海边遮阳篷与血橙花艺装置，复刻慵懒的南法假日感，划分特调试饮区、打卡拍照区、人宠互动专区以及周边兑换点位，在都市商场顶层营造出脱离城市喧嚣的微醺度假场景。活动邀请品牌大使周翊然亲临现场，与粉丝互动碰杯释放话题热度，访客可以品鉴血橙海盐特调，参与集章游戏兑换编织袋等限定周边。项目主打都市微醺度假的传播概念，传递法式松弛生活主张，依托明星效应带动现场访客产出大量社交 UGC，把新品风味体验与情绪价值融为一体，打通线下沉浸式品鉴种草、现场互动体验，联动线上电商渠道，构建新品上市阶段完整的营销闭环。

Kronenbourg 1664 limited‑time campaign “French‑Style Relaxed Escape” lands on the 6th‑floor Star Plaza of Global Harbor Shanghai and kicks off a summer French‑Riviera‑themed party on August 22 as the immersive offline launch for new 1664 ORANGE blood‑orange‑flavor product. Inspired by southern‑French coastal vacation, the venue adopts soothing orange‑and‑blue color palette, furnished with beach lounge chairs, seaside awnings and blood‑orange floral installations to recreate laid‑back holiday vibes. It is divided into tasting zone, photo spot, pet‑friendly interaction area and souvenir redemption counter, creating an urban getaway on top of the shopping mall. Brand ambassador Zhou Yiran makes a surprise appearance for toasting interactions with fans. Visitors sample blood‑orange‑sea‑salt cocktails and collect stamps to redeem summer‑limited tote bags. Promoting the communication concept of urban tipsy vacation and laid‑back French lifestyle, the event leverages celebrity influence to stimulate social‑media UGC. It merges new‑flavor tasting with emotional value, connects offline immersive seeding and on‑site engagement with e‑commerce channels, and forms a complete marketing closed‑loop for new‑product launch.

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