《迷你世界》上海久光中心线下亲子主题乐园

迷你世界方块农场乐园

2026年09月18日-2026年11月01日

上海 久光中心L1户外广场

项目预告

项目现场

《迷你世界》线下亲子主题乐园落地上海久光中心L1户外广场，是热门沙盒游戏IP走向实体生活化场景的重要文旅企划，打破虚拟游戏与线下休闲的边界，为商业综合体赋能亲子沉浸式体验业态，兼具IP线下破圈传播与商场客流激活的双重价值。项目空间造型高度还原游戏经典方块农场场景，以游戏原生方块美学为设计核心，实景复刻虚拟游戏世界，打造适配全年龄段的亲子游乐空间。

场地精心搭建谷仓滑梯、金色啵啵球池等趣味游乐装置，搭配迷斯拉等经典IP形象打卡点位，同时设置方块搭建、农场任务互动等沉浸式体验玩法，整体场景制作童趣饱满、还原度高，兼顾游玩安全性与视觉观赏性。活动期间落地特色拼豆大赛等限定主题活动，倡导亲子协同创作，强化家庭互动体验，同步开设主题周边售卖区域，完善场景消费链路。

项目精准覆盖亲子家庭与资深游戏玩家群体，将虚拟游戏内容实景化、体验化，打造城市核心商圈沉浸式遛娃新场景。依托久光中心商圈流量优势，以高还原度IP场景与丰富互动体验吸引客群到访，有效提升商场家庭客群到店率与停留时长，同时借助大众日常打卡分享，实现IP粉丝沉淀、亲子圈层传播与商场商业活力提升的双向营销效果。

The offline parent-child theme park of Mini World lands on the L1 outdoor square of Shanghai Jiuguang Center. As an important cultural and commercial project, it transforms the popular sandbox game IP from virtual digital scenes into physical offline immersive spaces, enriching the parent-child business format of shopping malls and realizing offline brand breakthrough and traffic activation.

Highly restoring the classic block farm scenes from the game, the venue adopts the original block aesthetic as the core design concept. It is equipped with elaborate amusement facilities including barn slides and golden bubble ball pools, together with classic IP image check-in spots and interactive gameplay such as block building and farm tasks, presenting a highly restored, safe and child-friendly immersive playground.

During the event, limited-time activities including themed bean puzzle competitions are held to enhance parent-child interactive experience, while a theme merchandise area is launched to complete the on-site consumption layout. Targeting family groups and Mini World players, the project turns virtual game content into real urban leisure scenarios. Leveraging the passenger flow advantage of Jiuguang Center, it effectively increases the arrival rate and staying time of family customers. Through daily offline check-ins and online social sharing, it realizes IP fan accumulation, parent-child community communication and continuous commercial vitality empowerment for the mall, forming a complete offline experiential marketing loop.

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