As the first large-scale official offline immersive exhibition of Game for Peace in Chinese mainland, the 7th-anniversary "Gate of Login" themed exhibition is a landmark project for the brand’s IP offline localization. Settled in the North Bund International Cruise Center, it covers an area of 2,600 square meters. Following the classic game logic of boarding, sailing, airdropping, battling and winning, the space is divided into 11 exhibition areas and 5 themed spaces. With highly restored 1:1 game scenes, classic installations, original artworks, seven-year brand evolution display and PEL e-sports exhibition, it perfectly presents the brand’s development context and core gameplay. Equipped with AR interaction, check-in devices and official merchandise stores, the project enriches multi-dimensional offline experiences. During the exhibition period, it leverages the passenger flow advantage of North Bund to build a nostalgic check-in landmark for players. The offline immersive experience drives user emotional resonance, while the online topic campaign realizes two-way linkage between offline scenes and game communities. It effectively expands IP influence, consolidates user loyalty, and sets a benchmark for offline marketing of game IPs.