2013 首届 HUGO BOSS亚洲艺术大奖入围艺术家作品展

作者: anjjjjjy7

代理商: 川力企划APAX

#活动现场 #活动管理 #活动执行 #展示管理 #设计管理 #活动案例 #体验营销

项目品牌：待定

项目行业：娱乐及文化

项目日期： 2013-09-22 10:00 2013-09-22 22:00

项目地点：上海上海外滩美术馆

项目名称： 2013 首届 HUGO BOSS亚洲艺术大奖入围艺术家作品展

HUGO BOSS亚洲艺术大奖入围作品展

2013年09月22日

上海

首届 HUGO BOSS亚洲艺术大奖入围艺术家作品展，是品牌深耕亚洲当代艺术领域、聚焦本土新锐创作的标志性艺术项目，填补了品牌专属亚洲艺术奖项展览的市场空白，具备开创性的行业意义。本次展览于9月12日正式落地上海外滩美术馆，场馆坐落于外滩核心艺术圈层，兼具复古建筑肌理与现代艺术展览空间属性，独特的建筑造型与通透的展厅布局，为当代艺术作品提供了高级且适配的展示载体，空间氛围兼具艺术性与公共性，完美契合新锐艺术的创作调性。

本次展览特邀7位/组国内新锐艺术家的优质作品集中展出，聚焦当下中国当代艺术的创作生态，直观展现国内艺术行业蓬勃发展、多元创新的发展态势。整场展览由APAX全权负责整体设计与落地制作，团队结合场馆空间造型特点与艺术作品的创作内核，精细化打磨展陈布局、视觉呈现与场景搭建，以专业的制作水准最大化释放当代艺术的创新张力与视觉震撼力。展览打破高端艺术的圈层壁垒，拉近艺术与大众的距离，既为亚洲新锐艺术家提供了专业的展示平台，也让大众沉浸式感知中国当代艺术的活力与魅力，推动本土当代艺术的传播与发展。

As a pioneering art project of HUGO BOSS focusing on contemporary art in Asia, the inaugural HUGO BOSS Asia Art Awards Shortlisted Artists Exhibition marks the brand’s in-depth layout in the Asian local art field and holds groundbreaking industry value. Launched on September 12 at the Rockbund Art Museum in Shanghai, the exhibition is located in the core art district of the Bund. The venue features a unique architectural shape and a diversified exhibition space that combines classical texture and modern aesthetics, creating an exclusive and immersive display atmosphere for contemporary artworks.

The exhibition gathers excellent works from 7 groups of emerging Chinese artists, centering on the current creative ecology of Chinese contemporary art and fully demonstrating the vigorous development momentum of the local art industry in recent years. Professionally designed and produced by APAX, the exhibition integrates the spatial characteristics of the venue and the connotation of artworks. The professional and refined scene creation and visual presentation perfectly interpret the innovation and shocking power of contemporary art. Breaking the boundary between elite art and the public, the project shortens the distance between art and ordinary audiences. It not only builds a high-end professional display platform for Asian emerging artists, but also spreads the vitality and diversity of Chinese contemporary art, boosting the public dissemination and innovative development of local art culture.

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