Featuring the popular healing emoji IP Meiji & Rat, the first national bee-themed exhibition lands at Shanghai Hongqiao Xintiandi with the creative theme of “Working Hard Limited Company”. Targeting young office workers’ emotional demands for stress relief, the summer commercial event precisely connects with young fans via trendy offline scenarios. In terms of space design and production, the exhibition adopts warm yellow and honey orange as the main tones, with widespread application of honeycomb, bee and honey jar elements. Equipped with giant three-dimensional bee IP installations, it restores six interesting workplace scenes including office stations and pantries, creating cute and photogenic settings suitable for social media sharing. The venue also launches a pop-up store with 17 exclusive peripheral products, human figure interactions and stamp-collecting gift activities, linked with the mall’s summer preferential policies. Rooted in the IP’s high public empathy, the exhibition attracts young passenger flow, drives peripheral sales and commercial consumption. It strengthens the IP’s differentiated positioning of healing and humor, enriches the mall’s youthful summer business formats, and realizes effective value empowerment for both the IP and the offline commercial space.