2026年7月10日至12日，王者荣耀携《王者荣耀世界》与《王者万象棋》双产品联合登陆上海BilibiliWorld 2026，落地5.1H馆5A38展位，依托BW顶级Z世代ACG展会生态，打造多IP联动的沉浸式线下体验展台，是王者系列产品年轻化圈层运营与新品曝光的重要布局。项目整体空间围绕王者IP世界观打造潮流游戏展区，场景制作精致丰富，以高还原游戏视觉氛围搭建多功能体验空间，整体布局开阔流畅，可承载大客流打卡与互动体验，适配三日持续高强度落地运营。

展会为期三日，品牌整合多元内容打造递进式传播节奏，现场以两米高吕布、貂蝉高颜值COS实景演绎作为核心视觉亮点，叠加富士胶片跨界摄影联动、艺人嘉宾王瀚哲线下助阵等特色内容，持续制造每日焦点话题、拉高现场人气。三日连贯的丰富线下内容，有效承接展会流量，通过实景展演、嘉宾互动、跨界联动激发用户自发打卡、二创分享，依托B站圈层生态形成持续扩散的UGC传播效应。项目将三日线下沉浸式体验、明星势能与跨界内容结合，突破传统游戏展会单一试玩模式，借助线下高热度场景赋能线上口碑发酵，持续强化王者系列IP的年轻化、多元化形象，实现产品曝光、粉丝沉淀与全网传播的完整营销闭环。

From July 10 to 12, 2026, Honor of Kings jointly brings *Honor of Kings World* and *King’s All-Star Chess* to participate in BilibiliWorld 2026 at booth 5A38, Hall 5.1. Targeting young ACG and game audiences, the three-day exhibition serves as a key youth marketing layout for King IP’s multi-product publicity. The booth is elaborately built with highly restored game worldview scenes and a spacious and reasonable layout, supporting continuous high-density passenger flow, on-site interaction and social check-in. During the event, highly restored 2-meter-high Lv Bu and Diaochan cosplay shows become visual highlights, together with cross-border photography cooperation with Fujifilm and guest interactions with Wang Hanzhe, forming rich and progressive daily content throughout the three-day period.

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