Kiri x Artist La Pie 法式烘焙坊「粒」刻绽放快闪

2026年05月04日-2026年05月10日

上海 愚园路

项目传播

项目现场

2026年5月4日至10日，法国百年奶酪世家贝勒集团旗下品牌Kiri，携手愚园路法式烘焙店Artist La Pie打造「粒」刻绽放限时快闪，标志着这一以「每日悦己轻选择」为理念的轻食乳酪品牌，首次以联名甜品+空间策展的形态切入中国都市街区文化。选址于1936年「栀子花总会」历史建筑内的Artist La Pie，项目将法式烘焙美学与百年建筑肌理进行深度缝合。

空间设计层面，绿调花园门头以定制绿色木板外墙与复古铁艺，在梧桐树荫下营造巴黎烘焙店风情；复古陈列区以古董家具与法式餐具复刻法式生活仪式感。制作层面，联名限定甜品以Kiri甜心小酪法式派（草莓/青提口味）与现场制作的乳酪可丽饼为核心，将轻乳酪的绵密口感嵌入春日限定清爽叙事；「粒刻绽放」主题拍照牌以小红书打卡逻辑激活社交传播。

此次快闪不仅是产品联名的营销事件，更是Kiri以「法式日常美学」重构中国消费者对乳酪品类认知的在地化尝试——通过将百年奶酪工艺嵌入愚园路的历史褶皱，为国际食品品牌如何借助本土历史空间实现品类教育与情感连接，提供了极具甜蜜感的范本。

From May 4–10, 2026, Kiri—the light-snacking cheese brand under France's century-old Bel Group—partnered with Artist La Pie, a French bakery housed in a 1936 heritage building on Yutong Road, to launch the "Moment of Bloom" limited pop-up. This marks the first time Kiri, anchored on the philosophy "Daily Indulgence, Light Choice," has penetrated Chinese urban street culture through the fusion of collaborative desserts and spatial curation.

Spatially, a green-toned garden entrance with custom wooden cladding and vintage ironwork cultivates Parisian bakery ambiance beneath sycamore shade; a retro display zone recreates French lifestyle ritual through antique furniture and tableware. Execution-wise, collaborative limited desserts anchor on Kiri Sweet Heart Cheese Pies (strawberry and green grape variants) and on-site crafted cheese crêpes, embedding the brand's creamy texture within a fresh spring narrative; "Moment of Bloom" photo props activate social media dissemination through Xiaohongshu check-in logic.

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