2026年4月14日至20日，爱彼（Audemars Piguet）于日内瓦Palexpo重返钟表与奇迹（Watches & Wonders）高级钟表展，标志着这一创立于1875年的瑞士制表世家在2019年离开SIHH后、历经六年独立发布周期的战略回归。作为2025年品牌150周年庆典的延续，此次参展在CEO Ilaria Resta的领导下，以"Atelier des Établisseurs"（工匠工作室）为核心概念，将展台空间转化为对Vallée de Joux传统établissage（承包制）协作网络的当代致敬 。

空间设计突破传统展陈逻辑，通过沉浸式装置重现独立工匠分工协作的历史场景，强调雕刻师、珐琅师、宝石切割师与制表师的集体创作精神。核心展示包括三款融合先进技术、美学与创意自由的独特时计——Galets、Établisseurs Nomade（可变形为怀表、座钟或摆钟的多功能时计）等，均搭载Caliber 7501等超薄机芯，并以手工镂雕、宝石镶嵌等métiers d'art工艺呈现。同时，Neo Frame Jumping Hour跳时腕表（灵感源自1929年古董表款）与Royal Oak镂空万年历等2026年新作亦在此首发 。

此次回归不仅是展示场域的迁移，更是品牌从"独立发布"向"行业共同体"姿态的战略转变。通过参与"In the City"城市项目并在Pont de la Machine设置快闪体验，爱彼将高级制表从封闭展厅延伸至公共空间，在守护瑞士钟表集体工艺传统的同时，以开放姿态塑造未来制表业的协作范式。

From April 14–20, 2026, Audemars Piguet returned to Watches & Wonders Geneva at Palexpo after a six-year hiatus since departing SIHH in 2019, marking a strategic pivot under CEO Ilaria Resta. Following its 150th anniversary celebrations, the Le Brassus manufacture unveiled the "Atelier des Établisseurs" concept—transforming its pavilion into a contemporary homage to the Vallée de Joux's historic établissage system of collaborative craftsmanship .

The spatial narrative breaks from conventional display logic, reconstructing the ecosystem of independent artisans through immersive installations that highlight engravers, enamellers, lapidaries, and watchmakers working in concert. Central exhibits include three unique timepieces fusing advanced technique with creative freedom—Galets and the transformative Établisseurs Nomade (morphing between pocket watch, desk clock, and pendulum configurations)—powered by ultra-thin Caliber 7501 and expressed through hand-skeletonization and gem-setting métiers d'art. The 2026 novelties, including the Neo Frame Jumping Hour (inspired by a 1929 archival reference) and Royal Oak openworked perpetual calendars, debuted here .

This return signifies more than venue migration—it represents a strategic shift from "independent presentation" to "industry community" posture. By participating in the "In the City" program with a pop-up at historic Pont de la Machine, AP extends haute horlogerie from enclosed exhibition halls into public space, safeguarding Swiss collective craftsmanship traditions while shaping collaborative paradigms for watchmaking's future.

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