【2026钟表与奇迹】梵克雅宝 Van Cleef&Arpels

项目品牌: VanCleefArpels梵克雅宝

项目行业: 珠宝钟表

项目日期: 2026-04-14 00:00 2026-04-20 23:00

项目地点: 瑞士 苏黎世

项目名称: 【2026钟表与奇迹】梵克雅宝 Van Cleef&Arpels


2026年4月14日至20日,梵克雅宝(Van Cleef & Arpels)于日内瓦Palexpo参与钟表与奇迹(Watches & Wonders)高级钟表展,以"时间的诗意"为核心叙事,延续品牌自1906年创立以来对浪漫美学与复杂制表工艺的执着追求。作为历峰集团旗下高级珠宝与制表世家,此次参展标志着其从"技术展示"向"艺术创作过程可视化"的战略升级。

空间设计层面,品牌携手Betrand Studio打造沉浸式展台,将高级制表工坊转化为可供观赏的艺术剧场。核心展示聚焦于全新Lady Jour Grand Feu腕表——搭载品牌与日内瓦制表大师Vincent Calabrese合作开发的专属大日历显示模块,采用大明火珐琅(Grand Feu)工艺表盘,以38毫米白金表壳呈现珍珠母贝的虹彩光泽。制作层面,项目突破传统腕表展示逻辑,通过开放式工艺演示,将热珐琅烧制、宝石镶嵌等"幕后"工序转化为"台前"体验,使宾客得以见证从原材料到艺术品的蜕变过程。

此次参展不仅是2026年新品的首发平台,更是梵克雅宝"诗意复杂功能"(Poetic Complications)哲学的空间宣言——在瑞士制表业聚焦技术参数的行业语境中,以女性视角的柔美叙事与手工艺术的温度,重新定义了高级钟表展的感官体验维度,为行业提供了"技术精度+艺术情感"的融合范式。

From April 14–20, 2026, Van Cleef & Arpels participated in Watches & Wonders Geneva at Palexpo, centering on the poetic narrative of time and continuing the Maison's dedication to romantic aesthetics and haute horlogerie complications since its 1906 founding. As the Richemont-owned jewelry and watchmaking house, this presence marked a strategic evolution from "technical display" to "visualization of artistic creation processes."

Spatially, the brand collaborated with Betrand Studio to craft an immersive pavilion, transforming the haute horlogerie atelier into a theatrical spectacle. The focal exhibit, the Lady Jour Grand Feu, featured an exclusive large date display module developed with Geneva master Vincent Calabrese, presented in a 38mm white gold case with mother-of-pearl iridescence and Grand Feu enamel dial. Production-wise, the activation broke conventional watch exhibition logic by opening craft demonstrations—enamel firing and gem-setting—to public view, converting "backstage" processes into "front-of-house" experiences.

Beyond a product launch platform, this participation served as a spatial manifesto of Van Cleef & Arpels' "Poetic Complications" philosophy. Amidst an industry context obsessed with technical specifications, the Maison redefined sensory dimensions of haute horlogerie through feminine narrative delicacy and artisanal warmth, offering a paradigm for fusing "technical precision with artistic emotion."




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