【2026钟表与奇迹】宝格丽 Bvlgari

项目品牌: BVLGARI 宝格丽

项目行业: 珠宝钟表

项目日期: 2026-04-14 00:00 2026-04-20 23:00

项目地点: 瑞士 苏黎世

项目名称: 【2026钟表与奇迹】宝格丽 Bvlgari


2026年4月,钟表与奇迹(Watches and Wonders)展于苏黎世启幕,宝格丽以「The Art of Gold」主题展厅呈现其作为"罗马珠宝商与瑞士制表师"的双重灵魂。作为LVMH集团旗下成立于1884年的传奇品牌,宝格丽此次选址苏黎世,标志着其对瑞士高级制表传统的致敬,以及品牌CEO更替之年(Laura Burdese将于7月正式接任 )战略方向的宣示。

空间设计以金色为叙事主线,将展陈空间转化为现代罗马金工圣殿。核心展区通过沉浸式装置呈现2026年重磅新作——Maglia Milanese Monete密钥时计与Tubogas Manchette手镯表。

前者以文艺复兴时期米兰式编织金链搭配古罗马卡拉卡拉皇帝银币(公元198-217年),搭载全球最微小的Piccolissimo BVP100手动上链机芯(直径13.5毫米,厚2.5毫米) ;后者以近12克拉彩色宝石与钻石镶嵌,复刻1974年档案设计,展现Tubogas工艺的柔韧美学。

从制作角度,此次参展强调"可穿戴的巴洛克织锦"概念,通过模块化钛金属刀片结构确保珠宝表带的无缝流动与佩戴舒适。这不仅是对宝格丽1940年代Tubogas传统的当代重构,更在CEO交替的关键节点,以"金工艺术"为媒介,完成从Jean-Christophe Babin时代向新管理层的技术与美学传承,为瑞士制表业在材料工艺与微型机械领域的双重突破提供范式。

In April 2026, Bulgari unveiled its "The Art of Gold" thematic pavilion at Watches and Wonders Zurich, presenting its dual identity as "Roman jeweler and Swiss watchmaker." As an LVMH Maison founded in 1884, this Zürich presence signals both a tribute to Swiss haute horlogerie tradition and a strategic declaration during a pivotal leadership transition year—Laura Burdese assumes CEO role in July.

The spatial design anchors on gold as narrative thread, transforming the exhibition into a contemporary Roman metallurgy sanctuary. Core displays feature the Maglia Milanese Monete secret watch and Tubogas Manchette cuff.

The former pairs Renaissance-era Milanese mesh gold chains with an authentic ancient coin of Emperor Caracalla (198-217 AD), powered by the Piccolissimo BVP100—world's smallest round mechanical caliber at 13.5mm diameter and 2.5mm thickness . The latter revisits a 1974 archival design with nearly 12 carats of colored gemstones and diamonds, demonstrating Tubogas flexibility through modular titanium-blade construction .

From a production standpoint, this exhibition emphasizes "wearable Baroque tapestry"—seamless jewelry flow achieved through precision-engineered titanium infrastructure.

Beyond reconstructing 1940s Tubogas heritage, the activation leverages "gold artistry" as transitional medium between leadership eras, delivering a masterclass in material innovation and micromechanical excellence that advances both jewelry-forward watchmaking and ultra-thin movement engineering.





-end-

图片及内容来自网络及品牌公开信息,出处见网络

文字来自 AI 编辑完成,AI信息自我辨识

x 0