《鸣潮》作为开放世界标杆作品参展BilibiliWorld 2026，依托展会三日完整展期打造专属沉浸式主题展区，立足BW年轻ACG文化展会的传播基底，将线下场景搭建、玩家互动体验与圈层营销传播深度结合。项目空间造型与制作高度贴合游戏空灵旷野的世界观，采用游戏专属青蓝主色调，搭配浮空结构、原野肌理装置与场景艺术布景，打造通透且富有叙事感的体验空间。展区科学划分版本试玩区、主题打卡区与互动体验区，兼顾大客流游玩体验与视觉出片效果，以精致实景造景还原游戏独特的东方幻想美学。

三日展期形成循序渐进的完整传播链路，每日持续开启全新版本试玩、趣味互动挑战与限定周边福利活动，以常态化、高新鲜感的线下内容持续聚拢现场人气。连续三日的沉浸式实地体验，让核心玩家与泛二次元用户直观感受游戏内容迭代与美术质感，自发产出打卡测评、场景赏析、试玩实况等UGC内容，借助B站原生圈层生态完成持续二次传播。项目以三日线下场景体验为核心营销载体，摆脱传统单向宣发模式，用用户真实体验驱动口碑种草，有效强化游戏差异化美学标签，夯实年轻用户圈层认知，实现线下沉淀热度、线上放大声量的双向营销闭环。

As a representative open-world game, *Wuthering Waves* participates in BilibiliWorld 2026 with a dedicated immersive exhibition booth throughout the three-day event, targeting young ACG audiences to integrate offline scene experience, player interaction and circle marketing communication. Highly fitting the game’s ethereal wilderness worldview, the space adopts exclusive cyan and blue tones, floating structures and wilderness landscape installations, constructing a transparent and narrative-oriented venue with oriental fantasy aesthetics. Reasonably divided into game trial area, themed check-in area and interactive zone, the booth balances high-foot-traffic experience and visual presentation.

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