The limited-time conceptual space of APEE launched at Shanghai Zhang Garden is a new trendy pop-up project by A BATHING APE®’s women’s wear line. Settled in the century-old landmark Zhang Garden with profound historical heritage, it serves as a key offline layout for the brand to explore China’s young women’s fashion market and connect with Generation Z consumers. Oriented at contemporary young girls, the space is designed with exclusive sweet and cool aesthetic characteristics. Ingeniously combining the retro brick-wood structure of ancient architecture with the brand’s core visual symbols, it integrates iconic heart totems and colorful camouflage elements inside and outside the venue, and is equipped with customized large-scale three-dimensional Baby Milo sculptures. The design perfectly blends the brand’s cute and youthful genes with the retro texture of historic buildings, constructing a layered and unique immersive trendy scene. The project features brand-new summer-style women’s wear items and invites the globally popular girl group BABYMONSTER as brand ambassadors, launching the global #ApeeSquad community recruitment campaign to gather young fashion enthusiasts worldwide. Marking APEE’s first cross-border cooperation in the coffee sector, it teams up with Shanghai avant-garde coffee brand PLUSONE to launch an exclusive pop-up coffee cart, providing a relaxing social corner for visitors. Integrating century-old architecture, avant-garde fashion and boutique coffee culture, this pop-up creates a diverse and creative social space with exclusive scene experiences for young fashion lovers in Shanghai.