Palm Angels上海张园限时概念空间

项目品牌: 待定

项目行业: 服装及鞋履

项目日期: 2026-06-30 10:00 2026-06-30 22:00

项目地点: 上海 张园

项目名称: Palm Angels上海张园限时概念空间


Palm Angels POP-UP

2026年06月30日

上海 张园

项目现场


本次Palm Angels上海张园限时概念空间,是潮流品牌首次落地上海百年石库门里弄的创新性线下POP-UP项目,打破品牌传统场景边界,以跨界融合的呈现方式,开启美式街头潮流与海派历史建筑的美学对话,具备独特的潮流传播与城市文化联动意义。项目以品牌2026春夏「Island Speed」系列为核心载体,以南加州海滩为整体设计内核,将松弛自由的加州海岸氛围深度嵌入复古石库门建筑肌理,完成经典新品的线下场景化落地。在空间造型与制作设计上,项目构建沉浸式海滨度假场景,沿街错落布置原生棕榈绿植,与石库门雕花门框、复古砖墙形成冷暖、新旧兼具的强烈视觉反差。店内采用落日渐变柔光铺设氛围,搭配品牌标志性霓虹装置点亮视觉焦点,暖调光影包裹老式木构梁柱,还原日落海岸的松弛质感。同时空间采用分层规划设计,融合粗糙原生建筑材质与精致潮流陈列道具,让老建筑的厚重历史底蕴与街头潮流的鲜活活力相互交融,在城市核心历史商圈打造出独一无二的海滨沉浸式体验场景,既丰富了品牌线下美学表达形式,也为百年张园注入年轻化、国际化的潮流新活力。

As Palm Angels’ first limited-time conceptual space settled in Shanghai’s century-old Shikumen lilong, this pop-up project pioneers the integration of American street trend and local Shanghai historical architecture, delivering innovative aesthetic and commercial value. Centered on the brand’s 2026 spring-summer collection "Island Speed", the project takes Southern California beach culture as its core design concept, embedding the relaxed and casual coastal atmosphere into the classic Shikumen buildings and realizing the scene-based display of the brand’s new seasonal products. In terms of spatial modeling and on-site production, the venue fully restores an immersive seaside resort scene. Native palm plants are arranged along the street, creating a striking visual contrast with the carved door frames and retro brick walls of Shikumen architecture. The interior is decorated with gradient sunset soft light and iconic neon installations outlining brand symbols, with warm lighting covering the old wooden beam structures to reproduce the texture of a sunset coastline. Adopting a layered layout, the space combines rough original building materials with delicate display props. It perfectly integrates the profound historical heritage of old buildings with the vitality of street fashion, creating an exclusive seaside immersive experience in the urban historic district. The project not only diversifies the brand’s offline aesthetic presentation, but also injects youthful and international trendy vitality into the century-old Zhang Garden.


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