On September 10, 2013, the exclusive touring exhibition "The Great Gatsby Costumes Designed by Catherine Martin and Miuccia Prada" officially opened at Prada Shanghai IFC store. As a high-end cross-border art exhibition integrating fashion design and classic film art, the project inherits the aesthetic characteristics of the 1920s and demonstrates Prada’s unique artistic vision and innovative design philosophy, occupying an important position in the brand’s localized fashion and art promotion layout. The exhibition displays a wealth of exquisite exhibits, including original movie costumes, matching jewelry, design manuscripts and classic stills, fully reproducing the gorgeous and retro artistic temperament of the 1920s. Fully produced by APAX, the entire exhibition space adopts customized spatial styling and delicate display layout. Breaking the limitations of conventional fashion exhibitions, the scene perfectly combines profound historical texture with modern avant-garde temperament. Through reasonable visiting line design and layered scene rendering, it realizes the organic integration of retro classic aesthetics and contemporary fashion atmosphere. This innovative IP cross-border project enriches the offline presentation forms of luxury brands. It systematically interprets the creative connotation behind classic film fashion, highlights Prada’s consistent exploration and breakthrough in fashion art, and further enhances the brand’s artistic influence and aesthetic appeal in the Chinese high-end fashion market.