Launched by Korean original designer brand GRVRGROVE, the limited-time "GROVE COLLEGE" experience space is a high-end offline fashion project tailored for the release of the brand’s 2026 autumn and winter collection. Hosted at Sun Ke Villa, a classic Spanish-style historical building completed in 1931 in Shanghai, the project perfectly combines the elegant and precipitated architectural temperament with the brand’s seasonal design philosophy, creating a unique cross-border integration of fashion and historical aesthetics. Inspired by vintage campus culture, the 2026 autumn and winter collection incorporates youthful vitality, growth memories and classic collegial styles into fashion design, which is fully visualized through the immersive on-site space. Meticulously designed and produced, the venue is transformed into a playable and explorable vintage campus with multiple themed experience areas. Equipped with interactive games, polaroid photo taking and themed stamp checking-in sessions, every detail interprets the brand’s exclusive collegial charm and presents the brand’s new interpretation of classic and contemporary fashion styles. As the brand spokesperson, Nayeon from the popular Korean girl group TWICE attended the opening event, exploring the aesthetic space with guests and media. By integrating historical architecture atmosphere, trendy design concepts and star influence, the project effectively elevates the brand’s youthful and high-end positioning, further consolidating and expanding its market influence in China’s fashion industry.