三角洲行动在BW2026

项目品牌: 待定

项目行业: 网络游戏

项目日期: 2026-07-10 09:00 2026-07-12 17:00

项目地点: 上海 国际会展中心

项目名称: 三角洲行动在BW2026


作为Bilibili World 2026年度ACG潮流盛会的重要参展内容,《三角洲行动》落地三日展会周期,打造专属线下沉浸式主题展台,依托平台海量年轻游戏圈层受众,完成品牌线下曝光、玩家互动与内容传播的一体化营销布局。项目立足战术射击硬核游戏的产品定位,在空间造型与场景制作上采用赛博工业战术风格,以冷峻科技色调、模块化战术装置、实景模拟掩体与电竞级试玩展区搭建场景,整体空间动线规整开阔,适配大客流体验、实景对战试玩与潮流打卡拍摄,兼具专业竞技质感与年轻潮流视觉属性。

展会三日形成阶梯式内容传播节奏,每日持续开放新版本试玩、现场战术互动挑战、福利周边派发等常态化活动,以不间断的线下趣味内容持续锁住用户热度。三日长效落地的线下体验,为玩家提供零距离实操体验与沉浸式氛围感知,促使到场用户持续产出打卡实拍、对战体验、场景赏析等UGC内容。依托B站原生短视频与圈层传播生态,线下三日活动内容持续发酵扩散,打破传统单一宣发模式,以场景体验驱动自发传播,深化产品硬核竞技的品牌形象,精准夯实年轻用户圈层认知,实现线下体验赋能线上热度、长效拉动游戏口碑与热度的营销价值。

As a key exhibiting project at Bilibili World 2026, *Delta Force Action* launches a three-day exclusive themed booth to target young game and ACG audiences, building a systematic offline marketing and communication system. Adopting a cyber-industrial tactical style in spatial design and production, the booth is equipped with modular tactical installations, simulated bunkers and professional e-sports trial areas. With neat and open moving lines, the space integrates professional competitive experience and trendy check-in viewing, perfectly fitting the hardcore positioning of tactical shooting games.

During the three-day exhibition, phased and continuous offline activities including new version trials, tactical interactive challenges and limited welfare distribution maintain stable on-site popularity. The sustained three-day immersive experience enables players to conduct in-depth practical interaction, inspiring a large number of user-generated content such as on-site shooting and experience sharing. Leveraging Bilibili’s ecological communication advantages, offline activity content realizes continuous secondary dissemination online. Replacing traditional rigid publicity, the project empowers online popularity through offline scenario experience, strengthens the game’s hardcore competitive brand temperament among young groups, and completes an efficient closed-loop marketing of offline user accumulation and online word-of-mouth communication.







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