As a supporting offline activity of the 2026 “Summer in Shanghai” International Consumption Season, the immersive Little Prince romantic garden pop-up is jointly launched by Douyin Local Life and Shanghai IFC. Running from June 27 to July 31 with two core opening periods, the project is located in the outdoor garden of the mall, integrating French B612 fairy-tale aesthetics into the modern Lujiazui urban landscape. Designed around the theme of interstellar roaming, the space is decorated with giant roses, planet sculptures, sunset light installations, fox figures and starry paths, equipped with wish-posting mailboxes. It connects outdoor lawn scenes with indoor starry moving lines, forming a coherent fairy-tale atmosphere. Targeting white-collar workers, couples and families, the event links outdoor check-in experience with offline consumption. It co-launches limited-themed meals and afternoon teas with multiple catering merchants, and provides exclusive set menus and IP peripheral redemption on Douyin, together with social check-in gifts. With the emotional core of “all adults were once children”, the project relieves urban life pressure via warm fairy-tale scenes. It enriches summer cultural and tourism consumption scenarios in Lujiazui, expands online communication through short videos, and realizes effective empowerment of business vitality and urban summer lifestyle.